More Rembrandts In The Attic

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More rembrandts in the attic.

Rembrandts in the attic. An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. No no and no according to kevin rivette and david kline authors of rembrandts in the attic. Unlocking the hidden value of patents hbs press.

But today the currency has shifted. More rembrandts in the attic business jan 17th 2002 edition a company with thousands of patents squirrelled away might pardonably fail to realise that one was worth a fortune. Today s rembrandts in the attic are data. And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize.

At the same time the currency and the means of unlocking the value of data are quite different than with patentable. Supposedly aimed at corporate execs in an era when many companies were not yet ip savvy 1999 rembrandts in the attic uses a bunch of examples to show how companies can use patents to gain a strategic advantage over competitors and how others put themselves at a decided disadvantage by ignoring patents. With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. First they suggest take stock of the patents you already own.

With the subject of intellectual property rights appearing daily in the news i decided it was time to dust off the rembrandts in the attic to learn more about patent strategies in the technology sector. In rembrandts in the attic however authors kevin rivette and david kline get down to business offering practical advice for competing in today s intellectual property arena. Their advice ranges from the simple to the sublime.